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⎯ Crafting Enduring Coherence. An Advisor on Intent and Execution.

Established brands often drift—their promise fractured between legacy product and evolving market. I define the singular, guiding intent and decision standards that forge one narrative across every touchpoint: from product development and user experience to market deployment. The result is an undeniable, enduring presence that elevates both brand value and business velocity.

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© Andrés Nadal Mir 2025.

Services.

PRODUCT DEVELOPMENT STRATEGY.
⎯ problem definition, success criteria, priorities & roadmaps, product innoavation, product experience, portfolio management.

BRAND STRATEGY.
⎯ role of brands, narrative, target segments, brand experience, value proposition, positioning and architecture.

CREATIVE DIRECTION.
⎯ design principles, innovation, events, retail, launch kits, digital experience.

GO-TO MARKET STRATEGY.
⎯ tone and messaging, audience and channels, sequencing, metrics, go/no-go rules, activations and actions.

DESIGN MENTORSHIP.
⎯ 1:1 and team coaching, team architecture, department creation, Ai integration.