⎯ Crafting Enduring Coherence. An Advisor on Intent and Execution.
Established brands often drift—their promise fractured between legacy product and evolving market. I define the singular, guiding intent and decision standards that forge one narrative across every touchpoint: from product development and user experience to market deployment. The result is an undeniable, enduring presence that elevates both brand value and business velocity.
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© Andrés Nadal Mir 2025.
1.5 Billion Valuation in less than 4 Years as Design Director.Industrial, Digital, BrandingWallbox
Featured Projects.
CD—06PROJECT
SERVICE
BRAND
ROLE
YEAR
LOCATION
Wallbox Brand Universe
Graphic Design, Strategy
Wallbox
Creative Direction, UI & Team Director
2023
Barcelona
ID—06PROJECT
SERVICE
BRAND
ROLE
YEAR
LOCATIONVision.One
Industrial Design, Strategy
Wallbox
Creative Direction & Team Director
2023
Barcelona
DD—04PROJECT
SERVICE
BRAND
ROLE
YEAR
LOCATIONMyWallbox
Digital Design, Strategy
Wallbox
Creative Direction, UX & Team Director
2023
Barcelona
ID—05PROJECT
SERVICE
BRAND
ROLE
YEAR
LOCATIONQuasar2
Industrial Design, Strategy
Wallbox
Creative Direction & Team Director
2023
Barcelona
GD—05
PROJECT
SERVICE
BRAND
ROLE
YEAR
LOCATIONHeyWallbox! Typeface
Graphic Design, Strategy
Wallbox
Creative Direction & Team Director
2023
Barcelona
ID—02PROJECT
SERVICE
BRAND
ROLE
YEAR
LOCATIONHeadquarters Experience
Architecture, Strategy
Wallbox
Creative Direction & Facade Design
2023
Barcelona
AD—03PROJECT
SERVICE
BRAND
ROLE
YEAR
LOCATIONGTR Concept
Automotive Design
Nissan
Exterior Design
2018
Italy
ID—01PROJECT
SERVICE
BRAND
ROLE
YEAR
LOCATIONCharging Station
Architecture, Strategy
Wallbox
Creative Direction & Experience Design
2023
Barcelona
DD—02PROJECT
SERVICE
BRAND
ROLE
YEAR
LOCATIONWeb Experience
Digital Design, Strategy
Wallbox
Creative Direction, UX & Team Director
2023
Barcelona
MK—03PROJECT
SERVICE
BRAND
ROLE
YEAR
LOCATIONSuperbowl Ad
Marketing, Strategy
Wallbox
Creative Direction & Narrative
2022
US