A..





⎯ Creative Strategic Advisor to brand-led groups. 


When the promise drifts and launches miss, I set the stance and decision standards to keep one narrative through product, brand, and market ⎯ so the work lands and growth compounds.



Services.

PRODUCT DEVELOPMENT STRATEGY.               ⎯ problem definition, success criteria, priorities, review cadence, innovation guide, portfolio management.

  • BRAND STRATEGY.
              ⎯ roles of brands, narrative, target segments, value proposition, positioning and architecture.
CREATIVE DIRECTION.               ⎯ design principles, oversight, events, retail, launch kits, digital  experience.
GO-TO MARKET STRATEGY.               ⎯ tone and messaging, audience & channels, sequencing, metrics, go/no-go rules, activations and actions.
DESIGN MENTORSHIP.               ⎯ 1:1 and team coaching, team architecture, department creation, Ai integration.

Contact.

design@andresnadalmir.com

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© Andrés Nadal Mir 2025.

Index.




Graphic Design.


⎯ Wallbox Brand Universe.
⎯ Charger Packaging.
⎯ HeyWallbox! Typeface.
⎯ CES stand.
⎯ Brand Identity.
⎯ Brand Identity.
⎯ Brand Identity.
⎯ Bonus.

GD—01
GD—02
GD—03
GD—04
GD—05
GD—06
GD—07
GD—00
2021
2020
2021
2022
2017
2017
2017
Wallbox
Wallbox
Wallbox
Wallbox
Sa Carbonera
Lafuente Abogados
Castell & Camps Vision, Iconography, Motion, Director
Design, UX, UI Director
Design, UI, Director
Design, UX, Director
Design
Design
Design



Marketing.


⎯ Superbowl Ad.
⎯ 3D commercial space.

MK—01
MK—02
2022
2022
Wallbox
WallboxCreative Direction, Director
Creative Direction, Director

Industrial Design.


⎯ Project V.O.
⎯ Quasar 2.
⎯ Quasar 1.
⎯ Supernova.
⎯ Headquarters.
⎯ Charging Station.
⎯ Bonus.

ID—01
ID—02
ID—03
ID—04
ID—05
ID—06
ID—00
2023
2022
2019
2021
2023
2023
Wallbox
Wallbox
Wallbox
Wallbox
Wallbox
Wallbox
Vision, Creative Direction, Director
Creative Direction, Director
Design, Director
Creative Direction, Director
Vision, Design, Director
Creative Direction, Director

Digital Design.


⎯ MyWallbox App.
⎯ Business Portal.
⎯ Commercial Web.
⎯ Product HMI.

DD—01
DD—02
DD—03
DD—04
2023
2022
2022
2021
Wallbox
Wallbox
Wallbox
WallboxVision, Creative Direction, Director
Creative Direction, UX, Director
Creative Direction, UX, Director
Creative Direction, UX, Director


Automotive Design.


⎯ GTR Concept.
⎯ McLaren Vision.
⎯ Vision GT.
⎯ Sketches.

AD—01
AD—02
AD—03
AD—00
2016
2016
2015
Nissan
McLaren
Seat Creative Development
Creative Development
Creative Development