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⎯ Architecting Market Impact. An Advisor on Intent and Strategic Oversight.


I architect the strategic logic and decision standards behind high-growth products to ensure ambitious visions translate into definitive market leadership. Partnering with brand led groups, I establish the governance and validation frameworks that allow complex strategies to launch with full fidelity and commercial impact.




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© Andrés Nadal Mir 2026

Index.


Brand Strategy.

⎯ Wallbox Brand Universe.
⎯ Charger Packaging.
⎯ HeyWallbox! Typeface.
⎯ Sa Carbonera Brand.
⎯ Lafuente Brand.
⎯ Castell & Camps.
⎯ Bonus.
BS—06
BS—05
BS—04
BS—03
BS—02
BS—01
BS—00
2021
2020
2021
2017
2017
2017
2016
Wallbox
Wallbox
Wallbox
Sa Carbonera
Lafuente Abogados
Castell & Camps
—
 Brand Strategy & Governance
Packaging Strategy & Governance
Creative Strategy & Governance
Brand Strategy & Governance
Brand Strategy & Governance
Brand Strategy & Governance
—

Marketing Strategy.

⎯ Wallbox Superbowl Ad.
⎯ Wallbox 3D Commercial.
⎯ Wallbox CES Stand.
MK—03
MK—02
MK—01
2022
2022
2022
Wallbox
Wallbox
Wallbox
 Strategic Narrative Oversight
Strategic Narrative Oversight
Strategic Experience Oversight

Industrial Experience Strategy.

⎯ Project V.O.
⎯ Quasar 2.
⎯ Quasar 1.
⎯ Supernova.
⎯ Headquarters.
⎯ Charging Station.
⎯ Bonus.
IS—06
IS—05
IS—04
IS—03
IS—02
IS—01
IS—00
2023
2022
2019
2021
2023
2023
—
Wallbox
Wallbox
Wallbox
Wallbox
Wallbox
Wallbox
—
Product Experience Architecture
Product Experience Architecture
Product Experience Architecture
Product Experience Architecture
Experience Architecture
Charing Experience Architecture
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Digital Experience Strategy.

⎯ MyWallbox App.
⎯ Business Portal.
⎯ Commercial Web.
⎯ Product HMI.
DS—04
DS—03
DS—02
DS—01
2023
2022
2022
2021
Wallbox
Wallbox
Wallbox
Wallbox
 Interface Strategy & Governance        
Interface Strategy & Governance
Interface Strategy & Governance
Interface Strategy & Governance

Automotive Design.

⎯ GTR Concept.
⎯ McLaren Vision.
⎯ Vision GT.
⎯ Sketches.
AD—03
AD—02
AD—01
AD—00
2016
2016
2015
—
Nissan
McLaren
Seat
—
Creative Development
Creative Development
Creative Development
—