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⎯ CREATIVE ADVISOR FOR BRAND-LED GROUPS.

I help companies cut through the noise by defining exactly who they are, what they build, and the impact they make.

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© Andrés Nadal Mir 2026

Services.

PRODUCT DEVELOPMENT STRATEGY.
⎯ problem definition, success criteria, priorities & roadmaps, product innoavation, product experience, portfolio management.

BRAND STRATEGY.
⎯ role of brands, narrative, target segments, brand experience, value proposition, positioning and architecture.

CREATIVE DIRECTION.
⎯ design principles, innovation, events, retail, launch kits, digital experience.

GO-TO MARKET STRATEGY.
⎯ tone and messaging, market entry mapping, launch sequencing, launch metrics, go/no-go rules, initial activations.

INTEGRATED MARKETING.
⎯ full-funnel activation, content strategy, community building, strategic partnerships, campaign management, cross-channel synergy.

DESIGN MENTORSHIP.
⎯ 1:1 and team coaching, team architecture, department creation, Ai integration.