Andrés Nadal Mir.


⎯ Strategic Advisor to brand-led groups.


When product and experience don’t add up, the promise drifts, and releases land without impact, I work with leadership to set a clear point of view and decision standards ⎯ carry one deep and refined narrative through product, brand, and market so the company leads, not follows.


ABOUT

Services.


Product Development Strategy.            ⎯ problem definition, success criteria, priorities, review cadence.

Brand Strategy.            ⎯ roles of brands/lines, target segments, value proposition, positioning and architecture.

Creative Direction.            ⎯ narrative, principles, oversight.

Go-to-Market Strategy.            ⎯ tone and messaging, audience & channels, sequencing, metrics, go/no-go rules, activations and actions.

Design Mentorship.            ⎯ 1:1 and team coaching, team architecture, department creation.

Contact.

design@andresnadalmir.com
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INSPIRATION
© Andrés Nadal Mir 2025.

 Method.




In the quiet space between idea and impact, I shape what others only imagine.

Overseeing a business’s design essence—its every need, its every shift. Strategies emerge, not to rush, but to refine, threading purpose through each phase. The aim is singular: value that endures.




⎯ Three stages reveal a product’s experience truth. I guide the gaze—what to see, what to weigh. Balance holds the key; each phase refines the whole.


01. ⎯ Wow.

        First, the spark—what catches the eye. Silhouette, form, colour, material take shape. It’s the glance that holds, the pull that begins. A design must strike true, instantly.
02. ⎯ Aha.

        Then, the experience—what it becomes. Attention fades; the moment lives—rich, fluid, instinctive. Purpose hums through touch; every edge invites. Design breathes for you.
03. ⎯ Ooh.

        Last, the bond—what seals it. Details whisper; love takes hold. Every line, every finish aligns—complete, inevitable. The product becomes more.