A..





⎯ Creative Strategic Advisor to brand-led groups. 


When the promise drifts and launches miss, I set the stance and decision standards to keep one narrative through product, brand, and market ⎯ so the work lands and growth compounds.



Services.

PRODUCT DEVELOPMENT STRATEGY.               ⎯ problem definition, success criteria, priorities, review cadence, innovation guide, portfolio management.

  • BRAND STRATEGY.
              ⎯ roles of brands, narrative, target segments, value proposition, positioning and architecture.
CREATIVE DIRECTION.               ⎯ design principles, oversight, events, retail, launch kits, digital  experience.
GO-TO MARKET STRATEGY.               ⎯ tone and messaging, audience & channels, sequencing, metrics, go/no-go rules, activations and actions.
DESIGN MENTORSHIP.               ⎯ 1:1 and team coaching, team architecture, department creation, Ai integration.

Contact.

design@andresnadalmir.com

()
© Andrés Nadal Mir 2025.

  Method.

⎯ Three stages bring the product into focus and give it a narrative spine. I set what to see and what to weigh, so the experience lands with meaning. Balance governs; each stage sharpens the whole.




01. ⎯ Wow.

        First, the spark—what catches the eye. Silhouette, form, colour, material take shape. It’s the glance that holds, the pull that begins. A design must strike true, instantly.




02. ⎯ Aha.

        Then, the experience—what it becomes. Attention fades; the moment lives—rich, fluid, instinctive. Purpose hums through touch; every edge invites. Design breathes for you.




03. ⎯ Ooh.

        Last, the bond—what seals it. Details whisper; love takes hold. Every line, every finish aligns—complete, inevitable. The product becomes more.