Andrés Nadal Mir.


⎯ Strategic Advisor to brand-led groups.


When product and experience don’t add up, the promise drifts, and releases land without impact, I work with leadership to set a clear point of view and decision standards ⎯ carry one deep and refined narrative through product, brand, and market so the company leads, not follows.


ABOUT

Services.


Product Development Strategy.            ⎯ problem definition, success criteria, priorities, review cadence.

Brand Strategy.            ⎯ roles of brands/lines, target segments, value proposition, positioning and architecture.

Creative Direction.            ⎯ narrative, principles, oversight.

Go-to-Market Strategy.            ⎯ tone and messaging, audience & channels, sequencing, metrics, go/no-go rules, activations and actions.

Design Mentorship.            ⎯ 1:1 and team coaching, team architecture, department creation.

Contact.

design@andresnadalmir.com
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INSPIRATION
© Andrés Nadal Mir 2025.

  Method.

⎯ Three stages bring the product into focus and give it a narrative spine. I set what to see and what to weigh, so the experience lands with meaning. Balance governs; each stage sharpens the whole.




01. ⎯ Wow.

        First, the spark—what catches the eye. Silhouette, form, colour, material take shape. It’s the glance that holds, the pull that begins. A design must strike true, instantly.




02. ⎯ Aha.

        Then, the experience—what it becomes. Attention fades; the moment lives—rich, fluid, instinctive. Purpose hums through touch; every edge invites. Design breathes for you.




03. ⎯ Ooh.

        Last, the bond—what seals it. Details whisper; love takes hold. Every line, every finish aligns—complete, inevitable. The product becomes more.