About.



⎯ From Palma de Mallorca, born with curiosity and devoted to excellence. My path has always been about transforming concepts into meaningful, coherent products and experiences.
 
For me, design is not just form or function — it is narrative. I use brands and products as vehicles to tell stories, shaping them at a strategic and visionary level to ensure coherence, emotion, and lasting impact.

Over more than a decade, I have worked across industries as a multidisciplinary designer: from shaping cars for leading automotive brands, to leading a team of 30+ designers in a company that, during my tenure as Design Director, reached one of its greatest milestones — entering the stock market with a multi-billion valuation. That experience taught me how to guide design at scale, aligning creative vision with business results. 

Today, I advise organizations in: Creative Direction · Product & Design Strategy · Brand Identity · Industrial Design · Digital Experiences · AI-Enhanced Design · Concept Refinement · Workflow Optimization · Organizational Design · Team Leadership & Mentorship.

⎯ My mission is simple: to craft narratives through design, creating coherent and emotional experiences that endure.



Work.

     
    Jun 2025 — Present
Industries Oriol — Design Advisor.
    Jan 2025 — Present
CLIÈNT — Co-Founder & Emotional Experience Designer.

    Jul 2024 — Present
OpenGrid — Design Advisor.

    Jul 2018 — Jan 2024Wallbox Chargers — Global Design Director.

    Mar 2016 — Jul 2017
Italdesign — Exterior Automotive Designer.

    Feb 2015 — Oct 2015
SEAT, S.A. — Exterior Automotive Designer.


Talks.

   
    Oct 2024

LUCID — Industrial Design Day.

   
   Nov 2023

Casa SEAT — ADI Making Of... Sustainable mobility.
 
   Dec 2015
IED — YouTube Design Interview. 


Teaching.

   
   Oct 2019 — Present
IED Barcelona — Design Tutor.
   Mar 2019 — Jun 2019
IED Barcelona — Thesis Design Tutor | Transportation.