⎯ Creative Strategic Advisor to brand-led groups.
When the promise drifts and launches miss, I set the stance and decision standards to keep one narrative through product, brand, and market ⎯ so the work lands and growth compounds.
Services.
PRODUCT DEVELOPMENT STRATEGY. ⎯ problem definition, success criteria, priorities, review cadence, innovation guide, portfolio management. ⎯ roles of brands, narrative, target segments, value proposition, positioning and architecture.
CREATIVE DIRECTION. ⎯ design principles, oversight, events, retail, launch kits, digital experience.
GO-TO MARKET STRATEGY. ⎯ tone and messaging, audience & channels, sequencing, metrics, go/no-go rules, activations and actions.
DESIGN MENTORSHIP. ⎯ 1:1 and team coaching, team architecture, department creation, Ai integration.
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© Andrés Nadal Mir 2025.1.5 Billion Valuation in less than 4 Years as Design Director.
Industrial, Digital, BrandingWallbox
Featured Projects
CD—01
Wallbox Brand Universe
Graphic Design
Wallbox
Creative Direction, UI & Team Director
2023
Barcelona
ID—01Vision.One
Industrial Design
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Creative Direction & Team Director
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Barcelona
DD—01
MyWallbox
Digital Design
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Creative Direction, UX & Team Director
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Barcelona
ID—02Quasar2
Industrial Design
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Creative Direction & Team Director
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Barcelona
GD—03
HeyWallbox! Typeface
Graphic Design
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Creative Direction & Team Director
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ID—05
Headquarters Experience
Architecture
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Creative Direction & Facade Design
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Barcelona
AD—01
GTR Concept
Automotive Design
Nissan
Exterior Design
2018
Italy
ID—06
Charging Station
Architecture
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Creative Direction & Experience Design
2023
Barcelona
DD—03
Web Experience
Digital Design
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Creative Direction, UX & Team Director
2023
Barcelona
MK—01
Superbowl Ad
Marketing
Wallbox
Creative Direction & Narrative
2022
US