⎯ Creative Strategic Advisor to brand-led groups.
When the promise drifts and launches miss, I set the stance and decision standards to keep one narrative through product, brand, and market ⎯ so the work lands and growth compounds.
Services.
PRODUCT DEVELOPMENT STRATEGY. ⎯ problem definition, success criteria, priorities, review cadence, innovation guide, portfolio management. ⎯ roles of brands, narrative, target segments, value proposition, positioning and architecture.
CREATIVE DIRECTION. ⎯ design principles, oversight, events, retail, launch kits, digital experience.
GO-TO MARKET STRATEGY. ⎯ tone and messaging, audience & channels, sequencing, metrics, go/no-go rules, activations and actions.
DESIGN MENTORSHIP. ⎯ 1:1 and team coaching, team architecture, department creation, Ai integration.
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© Andrés Nadal Mir 2025. No time wasted.
Wallbox Web.2023.
14 different modules.60 + possible variations.30 + pages.
⎯ Although it is not advised, it is feasible to build a website in less than a month. Strict planning and the capacity for efficient synthesis.
Since we lacked the content, we designed flexible components that would offer the most adaptability in terms of what they might contain. We succeeded in building a modular system and a family of elements, that could be tailored to the many purposes and requirements the website needed, by changing the content and experimenting with colour.
Gorgeous visuals, combining a clean and elegant theme, with a regard for colour harmony and ambiance, that will aid in the clients' understanding of the content, in a straightforward and simple manner.