⎯ Creative Strategic Advisor to brand-led groups.
When the promise drifts and launches miss, I set the stance and decision standards to keep one narrative through product, brand, and market ⎯ so the work lands and growth compounds.
Services.
PRODUCT DEVELOPMENT STRATEGY. ⎯ problem definition, success criteria, priorities, review cadence, innovation guide, portfolio management. ⎯ roles of brands, narrative, target segments, value proposition, positioning and architecture.
CREATIVE DIRECTION. ⎯ design principles, oversight, events, retail, launch kits, digital experience.
GO-TO MARKET STRATEGY. ⎯ tone and messaging, audience & channels, sequencing, metrics, go/no-go rules, activations and actions.
DESIGN MENTORSHIP. ⎯ 1:1 and team coaching, team architecture, department creation, Ai integration.
()
© Andrés Nadal Mir 2025.Precise, well-organized, and visually harmonious.
Wallbox Portal.On going.
Flexible and effective.
⎯ Another product that results from fortifying the ties between the design, development, and business verticals—the three that comprise a digital product. Wallbox Portal uses a card system that enables the product to be scaled successfully, and adapting simple and precise communicative language. With the goal to preserve visual coherence with the rest of the products the organisation offers, including the App, we designed a platform that meets all the needs of the consumer and the company.