⎯ Creative Strategic Advisor to brand-led groups.
When the promise drifts and launches miss, I set the stance and decision standards to keep one narrative through product, brand, and market ⎯ so the work lands and growth compounds.
Services.
PRODUCT DEVELOPMENT STRATEGY. ⎯ problem definition, success criteria, priorities, review cadence, innovation guide, portfolio management. ⎯ roles of brands, narrative, target segments, value proposition, positioning and architecture.
CREATIVE DIRECTION. ⎯ design principles, oversight, events, retail, launch kits, digital experience.
GO-TO MARKET STRATEGY. ⎯ tone and messaging, audience & channels, sequencing, metrics, go/no-go rules, activations and actions.
DESIGN MENTORSHIP. ⎯ 1:1 and team coaching, team architecture, department creation, Ai integration.
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© Andrés Nadal Mir 2025. New technology opening up new ways to experience ads.
3D Comercial Ad.2022.
⎯This Pulsar Plus advertising is shown on an outdoor digital screen at Slovenia's largest retail centre. Through a powerful motion video, a new market is being entered.
The purpose of the advertisement, is to demonstrate the strength and user-friendly solution of our Pulsar Plus in real-world situations. The opportunity to learn more about the product, and grasp the advantages of our most lifestyle charger in a creative way, will be provided to visitors.
Under my guidance, my internal audiovisual team worked on the project. In order to locate the ideal point of view, we capture pictures of the best viewpoints in front of the screen. We then begin writing and carrying out the entire project.