The first in history.

Superbowl Ad.2022.





From the beginning, this project had a distinct flavour. We made the history's first advertising for the Super Bowl as a Spanish corporation. Given the stringent code that the Super Bowl and its communication strategy adhere to, the intention was evident. In order to establish ourselves as the primary distributor of energy management solutions, we needed to be innovative, creative, and use a little entertaining magic. We worked together with DAVID Miami & CAVIAR.

10 years ago, Seth was struck by lightning. Really. And ever since that day, he's had a complicated relationship with electricity.

But what if things were different?

What if the power of electricity could help him save time and money? What if he could do his part for the environment by going electric, ditching gas, and charging his car safely and smartly?