⎯ Creative Strategic Advisor to brand-led groups.
When the promise drifts and launches miss, I set the stance and decision standards to keep one narrative through product, brand, and market ⎯ so the work lands and growth compounds.
Services.
PRODUCT DEVELOPMENT STRATEGY. ⎯ problem definition, success criteria, priorities, review cadence, innovation guide, portfolio management. ⎯ roles of brands, narrative, target segments, value proposition, positioning and architecture.
CREATIVE DIRECTION. ⎯ design principles, oversight, events, retail, launch kits, digital experience.
GO-TO MARKET STRATEGY. ⎯ tone and messaging, audience & channels, sequencing, metrics, go/no-go rules, activations and actions.
DESIGN MENTORSHIP. ⎯ 1:1 and team coaching, team architecture, department creation, Ai integration.
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© Andrés Nadal Mir 2025. Vision for the next generation of the Wallbox ecosystem.
Project Vision.One.2023.
Genie.Friendly and responsive.
A flexible and scalable grid system.Constant radius for easy recognition.
Inspirational colour and material pallet.
The showcase.
⎯ When it comes to creating a company's five-year plan, you have to be able to identify and convey the things that the present scenario is neglecting. Taking the lead with design, Ix, and CMF, the three essential pillars of an industrial department. Going through the steps of research, conceptualization, development and refinement. The Vision.One project, was born.
The goal was to define the future look and feel of the Wallbox product family to ensure consistency and a clearly defined identity. Not to mention, developing a flexible and effective design system, merging components to cut costs, and optimising the outcome to provide a recognisable family in every possible product outcome.
The rewards are obvious: reduce development times, improve language recognition, and produce a seamless experience. We make the future the norm for the industry in this way.
We went above and beyond the purely aesthetic aspect. Furthermore, we created an architectural identity using ideas that enhanced the user experience, raised the quality of the different components, and greatly improved everyone's productivity.