⎯ Creative Strategic Advisor to brand-led groups.
When the promise drifts and launches miss, I set the stance and decision standards to keep one narrative through product, brand, and market ⎯ so the work lands and growth compounds.
Services.
PRODUCT DEVELOPMENT STRATEGY. ⎯ problem definition, success criteria, priorities, review cadence, innovation guide, portfolio management. ⎯ roles of brands, narrative, target segments, value proposition, positioning and architecture.
CREATIVE DIRECTION. ⎯ design principles, oversight, events, retail, launch kits, digital experience.
GO-TO MARKET STRATEGY. ⎯ tone and messaging, audience & channels, sequencing, metrics, go/no-go rules, activations and actions.
DESIGN MENTORSHIP. ⎯ 1:1 and team coaching, team architecture, department creation, Ai integration.
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© Andrés Nadal Mir 2025.1.5 Billion Valuation in less than 4 Years as Design Director.
Industrial, Digital, BrandingWallbox
Featured Projects
CD—01PROJECT
SERVICE
CLIENT
ROLE
YEAR
LOCATION
Wallbox Brand Universe
Graphic Design
Wallbox
Creative Direction, UI & Team Director
2023
Barcelona
ID—01PROJECT
SERVICE
CLIENT
ROLE
YEAR
LOCATIONVision.One
Industrial Design
Wallbox
Creative Direction & Team Director
2023
Barcelona
DD—01
PROJECT
SERVICE
CLIENT
ROLE
YEAR
LOCATIONMyWallbox
Digital Design
Wallbox
Creative Direction, UX & Team Director
2023
Barcelona
ID—02PROJECT
SERVICE
CLIENT
ROLE
YEAR
LOCATIONQuasar2
Industrial Design
Wallbox
Creative Direction & Team Director
2023
Barcelona
GD—03
PROJECT
SERVICE
CLIENT
ROLE
YEAR
LOCATIONHeyWallbox! Typeface
Graphic Design
Wallbox
Creative Direction & Team Director
2023
Barcelona
ID—05
PROJECT
SERVICE
CLIENT
ROLE
YEAR
LOCATIONHeadquarters Experience
Architecture
Wallbox
Creative Direction & Facade Design
2023
Barcelona
AD—01
PROJECT
SERVICE
CLIENT
ROLE
YEAR
LOCATIONGTR Concept
Automotive Design
Nissan
Exterior Design
2018
Italy
ID—06
PROJECT
SERVICE
CLIENT
ROLE
YEAR
LOCATIONCharging Station
Architecture
Wallbox
Creative Direction & Experience Design
2023
Barcelona
DD—03
PROJECT
SERVICE
CLIENT
ROLE
YEAR
LOCATIONWeb Experience
Digital Design
Wallbox
Creative Direction, UX & Team Director
2023
Barcelona
MK—01
PROJECT
SERVICE
CLIENT
ROLE
YEAR
LOCATIONSuperbowl Ad
Marketing
Wallbox
Creative Direction & Narrative
2022
US